According to @people, the women who started the “Rhode” trademark sure suing the model, saying she’s creating market confusion by marketing a skincare line under the Rhode name.
The lawsuit in Manhattan federal court asked a judge to illustrate trademark infringement and stop Bieber from selling or marketing any products with the Rhode name. It also pursued unspecified damages.
Hailey Bieber is married to the pop singer Justin Bieber, and the lawsuit said her husband has promoted her new skincare line to his 243 million Instagram followers, which received 1.5 million likes with one posting. Her lawyer didn’t immediately respond to a request for comment.
In a joint statement, Khatau and Vickers wrote that they “were forced to file a lawsuit against Hailey Bieber and her skin-care line that launched last week and that is using the brand name ‘Rhode.’ We didn’t want to file this lawsuit, but we had to in order to protect our business. While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products.”
They go on to say that while they “wish her every success,” at the same time they have to ask Bieber to change the name of her skin care line as “her using our name is hurting our company, our employees, our customers, and our partners.… We’re both part of a larger beauty market in which fashion and cosmetics closely overlap and often collaborate. Hailey has stated that she wants to pursue a clothing line, and she even applied for ‘rhode’ as a trademark for clothing. We welcome competition—we just don’t want competitors using our name.”
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They also noted that four years ago, the model attempted to buy the rights to the name from them outright, but they declined the offer.
On the day her merchandise was launched, Hailey Bieber said in a Forbes story that she’s had a “really hard time” with “a world of media that likes to perpetuate women against women,” the lawsuit said.
“But the reality is that the “world of media” Ms. Bieber interprets is at her disposal. And she has selected to use it to squash a woman and minority co-founded brand that simply cannot compete with her immense fame and following,” the lawsuit said.