Kanye West Secures 10-Year Deal with Gap to Launch Yeezy Gap Line
Kanye West secured a 10- year deal with Gap and he has until 2030 to fulfill his mission of providing clothing for the masses.
The rapper and his fashion company are to launch a new clothing line called Yeezy Gap. The retailer — widely known as a mall brand — will introduce the Yeezy merchandise in the first half of 2021 in its stores and online.
Kanye’s Yeezy design studio says its plan is to make “modern, elevated basics for men, women and kids at accessible price points” with Kanye calling the shots, including deciding how his clothes will be marketed at Gap.
— ye (@kanyewest) June 26, 2020
The Interpretation views that the struggling retailer only hauled in a total of $4.6 billion globally in 2019. But, considering Kanye’s Yeezy shoe line topped $1 billion in sales last year … it’s certainly possible.
The collaboration between the rapper and Gap retail chain is a long time coming for Kanye — in 2015 he declared he’d like to be the “Steve Jobs of the Gap,” and said he dreamed of being its creative director.
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Reports have it that Kanye worked in gap retail as a teen— Well dreams do come true.
Current CEO for Gap Retail is Sonia Syngal.
Kanye West is secured for life, he is 43 and currently has a net worth of 1.3 billion USD.